
WRITHE
Branding & Identity Design
Writhe energy drinks deliver a refreshing burst of energy that lifts spirits without weighing them down. The mission of the brand is to provide an alternative to traditional energy drinks, offering a witty and light-hearted approach to fueling productivity and vitality. By comparing waking up in the morning to rising from the dead, Writhe empowers individuals to seize the day with confidence, all while sidestepping the pitfalls of excessive caffeine consumption. The logo consists of jagged and dynamic lines to convey the sense of movement implied by the brand’s name. Linocut was used for all illustrations to create a rugged, grungy aesthetic, while playfully contrasting it with stylized skeletons.
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