OCD Gamechangers is a non-profit organization dedicated to raising awareness of Obsessive-Compulsive Disorder and connecting families with treatment options. This series of social media and ambient ads sheds light on the challenges faced by those with OCD, depicting their anxieties as frightening monsters. The person in the ads attempts to dispel these fears by turning on a light—a symbolic representation of compulsions. Bold black-and-white vector illustrations emphasize the severity of the disorder while creating a striking visual impact to capture the viewer’s attention.