
MUSEUM DISCOVERY CAMP 2025
Graphic Design & Branding
The Reading Public Museum hosts its annual Museum Discovery Camp each summer, offering kids the opportunity to explore new topics in art and science. To promote the camp, a fresh branding identity was developed, including a new logo, posters, mailers, bookmarks, pins, and other promotional materials. The design balances bold, vibrant colors with deeper tones to appeal to an older age group. Playful vector illustrations, combined with engaging copywriting, bring the theme of "expanding your bubble of knowledge" to life.